In accordance with a recent agreement between the two businesses, Pariplay has introduced a selection of its unique online casino content with UK gambling operator Betfred.
In a move that would help it solidify its position in the lucrative UK Internet gambling market, the agreement allowed the content creator and aggregator to make its debut on Betfred's Games page.
In the upcoming weeks, Pariplay will roll out more of its slot machines with Betfred, according to the company. Currently, it has over 120 creative and very fun games in its catalog.
Pariplay was established in 2010 and is now a part of the sizable Aspire Group. The company's in-house game development departments have created dozens of slots that are currently offered to B2C businesses in numerous marketplaces. Additionally, it offers its operator partners access to thousands of games from some of the top content creators in the market through its Fusion content aggregation platform, as well as a complete set of back-office conversion and retention solutions designed to increase player value.
The Gibraltar Gambling Commission, the Malta Gaming Authority, the UK Gambling Commission, the Romanian National Gambling Office, and the New Jersey Division of Gaming Enforcement all have licenses and regulations governing Pariplay, which has offices in Malta, Bulgaria, Gibraltar, Israel, and India.
Christine Lewis, Chief Commercial Officer of Pariplay, commented on their most recent content supply agreement by saying that the UK is a crucial market for the business and that they are happy to have expanded their presence there through a collaboration with Betfred.
The representative went on to explain that they are optimistic these and the other slots in Pariplay's portfolio would "go down well" with Betfred's customers and that the slots they chose to celebrate the commencement of their partnership with the iGaming company "are proven performers."
The provider's in-house slots are a fantastic addition to Betfred's portfolio, and the company is enthusiastic about the potential their "growing cooperation" with Pariplay is expected to provide in the near future.
The biggest independent gambling company operating in the UK market is Betfred. The business operates a chain of more than 1,500 betting shops around the country and also provides online and mobile services.
Days after Pariplay launched a content licensing agreement with Malta-based iGaming studio Spinomenal, news of their cooperation with the operator broke. The game developer has been allowed to incorporate its more than 100 HTML5 games onto Pariplay's Fusion platform thanks to the terms of that recent agreement. Each game has top-notch graphics, math models based on machine learning, and a variety of features.