OCR sues Philly Casino for using a similar slogan
Industry News

OCR sues Philly Casino for using a similar slogan

Live! Casino & Hotel Philadelphia is being sued by Ocean Casino Resort, which claims that the rival casino complex engaged in unfair competition by employing a tagline that is confusingly similar to one it had previously used in an advertising campaign.

The "Go for the win" catchphrase that Ocean used in a campaign to promote the offerings of one of Atlantic City's nine operating casinos served as the impetus for the lawsuit, which was filed this past Tuesday. On June 22, said campaign officially began.

The Boardwalk Casino Resort claimed in its court suit that it had worked with its advertising agency to produce the campaign for several months and at a cost of $140,000. Ocean added that after the campaign was launched, it spent $1.5 million promoting it in the South Jersey-Philly region.

The second full-fledged casino resort in Philadelphia, Live! debuted in February. The South Philadelphia Sports Complex is next to the property. It has 208 hotel rooms, a casino with 2,100 slot machines, 150 tables games, and a sportsbook, as well as a number of dining options and entertainment venues that draw both locals and visitors to the biggest city in Pennsylvania.

Developer The facility was built for more than $700 million by the Baltimore-based Cordish Companies.

Live! launched a campaign in July with the virtually identical phrase, "Let's Go for the Win," according to Ocean's lawsuit. The lawsuit also notes that the recently opened establishment has used the same pitch in TV and website advertisements.

Ocean is asking the court to prohibit what it claims is a confusingly similar pitch.
The complaint mentions that Live! has been advertising "Let's Go for the Win" on a digital sign near Ocean in Atlantic City.

The US Patent and Trademark Office received an intent-to-use application for the tagline from Ocean in early May, according to the lawsuit. It then emerged that the original application had been changed into a use application.

The Atlantic City casino claimed that Live! had stolen its own tagline without permission from Ocean as part of a "deliberate plan to trade on" the latter casino's service mark and that its pitch was "a unique and distinctive service mark of Ocean."

Representatives of Cordish Cos. have not yet responded to this issue.

Ocean's lawsuit requests a court order prohibiting its fellow Philadelphia gaming establishment from using the divisive phrase. Additionally, the Atlantic City resort demands that Live! remove all promotional materials that contain what it refers to as a "confusingly identical" sales pitch.

Additionally, Ocean demands that the other casino pay its legal fees and unspecified damages.

Related Tips

Check out these casinos

Casino Joy
Casino Joy Review

100% Up To £100 + 50 Free Spins

New players Only. £10 min deposit. £5 max bet using bonus. 40x wagering applies. Bonus valid for 14 days. 20 Spins will be credited instantly upon qualifying deposit + then 20 per day for 9 days on Starburst. Free Spins valid for 72 hours from credit. Max Free Spins winnings £100. Ewallets excluded

18+. T&C’s Apply
Quinnbet Casino
Quinnbet Casino Review

£35 Free Bet + 10 Free Spins

New players only. If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. 

18+. T&C’s Apply
Rhino Casino
Rhino Casino Review

Bet £30 Get £5 In Free Bets

New customers only. Min Deposit £30, receive £5 free bet. Place min £30 bet on minimum odds of evens (2.0) to qualify. Discount will expire after 7 days from 1st deposit. 

18+. T&C’s Apply
21LuckyBet Casino
21LuckyBet Casino Review

100% up to £200 + 20 Free Spins

New players only. Wagering from real balance first. 50x wagering the bonus. Ccontribution varies per game. Selected games only.  The wagering requirement is calculated on bonus bets only. Bonus is valid for 30 Days/spins valid for 7 days from issue. Max conversion: 3 times the bonus amount or from spins: £20. Excluded Skrill deposits.

18+. T&C’s Apply